The Crossway.blog announced a contest on Crossway's Facebook page where three lucky winners will be chosen to win a Crossway Bible of the winner's choice. To enter, post a photo of your well-worn Bible on the Crossway Facebook wall. Your photo can be of any of your Bibles, not necessarily an ESV. Three winners will be selected on June 15 to pick out a Crossway Bible of their choice.
Please note, I think some users were having difficulty posting photos, and I'm not sure if they have worked out all of the kinks just yet. But, if you are a Facebook user, you might give it a try.
UPDATE: The kinks are worked out, and the wall explains how to upload your photos.